Become a master of time: Six entrepreneurs on how to make the hours in a day work for you

22-Aug-2017 11:16:12 / by Emma Koehn

Many entrepreneurs wouldn’t even blink at the idea of an 80-hour work week, but when it comes to making time for the most essential of tasks like sleep, the stats don’t weigh in the business community’s favour.

From understanding how long to spend on a company blueprint to dealing with the troubles caused by micromanaging, mastering time is something all business operators and entrepreneurs have to grapple with. 

Here are six ways to think about juggling time and maximising your company’s impact.

Taryn Williams | WINK Models and TheRight.Fit 

Imalia_Blog_Financial And Insurance Services For Women_Taryn-Williams.jpg

On making sure you aren’t slowing down growth:

“The biggest challenge for me is definitely being a control freak. In WINK, I wanted to own everything, touch everything, be involved in every single job, getting down to every single tiny detail. That definitely stopped the business from growing in the first few years. I had to take a step back and say, ‘I’m the bottleneck here’.”

RELATED ARTICLE: Starting a business? Did you forget your insurance?

Arianna Huffington | Thrive

Imalia_Blog_Financial And Insurance Services For Women_Huffington.jpg
Source: EPA/IAN LANGSDON

On choosing one project to spend time on, instead of burning out:

“Running both companies [Thrive and Huffington Post] would have involved working around the clock, which would be a betrayal of the very principles of Thrive I’ve been writing and speaking about.

“To truly thrive means knowing when the time has come to close one chapter and start the next, and for me that time has arrived.”


Justin Butterworth | Snug

Imalia_Blog_Financial And Insurance Services For Women_Justin.jpg

On the importance of taking a break between projects:

“[I’d] highly recommend a significant break, which is completely unstructured but which indulges in time, learning and connecting with the startup ecosystem.

“Starting a startup is such an intensive, emotional, financial journey that you almost need to recover, re-energise, and refocus.”

DISCOVER MORE: My Personal Travel Cover

Sarah Liu | The Dream Collective

Imalia_Blog_Financial And Insurance Services For Women_Sarah-Liu.jpg

On using your own time struggles for inspiration:

“In the early days of running the business alongside my corporate job, the biggest challenge for me was time management. The gig economy wasn’t truly on the rise yet, and flexible working was typically something reserved for the working mother.

“That was the biggest challenge I faced, as businesses were nervous about their employees having something on the side, and many didn’t think you needed flexibility.

“As a result, I actually started a second business, called Gemini3 — a job share platform that was born out of my desire to have flexibility in those early stages.”

RELATED ARTICLE: The ultimate checklist to ensure your business is setup for success

Jen Geale | Mountain Bikes Direct

Imalia_Blog_Financial And Insurance Services For Women_jen geale.jpg

On matching your hours to your lifestyle:

“We once did this thing when [my partner and I] worked nights. I think about that now and I think, “you’re an idiot”. But it worked, and well, hats off to shift workers.

“You couldn’t make that decision if you didn’t work with your partner. It enabled us to probably just make a real dent on a few things we needed to drive the business.”

DISCOVER MORE: My Death, Accident & Sickness Cover

Mark Cuban | Entrepreneur, Dallas Mavericks owner

Imalia_Blog_Financial And Insurance Services For Women_Mark-Cuban.jpg
Source: EPA/Nina Prommer

On not wasting time over mistakes:

“Everybody is a mess at times. You get scared, you think, ‘am I going to make it, am I smart enough’, whatever it may be.

“Shit happens, get over it and get back to the grind.

“Success isn’t a straight line, you’ve got to recognise you don’t have it figured out, but you can put in the effort to try and be prepared and know your shit better than anybody.”

Download our Insurance Guide


If you are inspired and would like to join the revolutionary movement that Imalia is creating, you can request to join our Facebook group The Wolfpack, to share ideas and learn from other like-minded women.


This is an edited version of a story that first appeared on Smart Company.

Topics: tips, entrepreneur


  • The information on this website does not take into account your personal financial situation, needs or objectives. Therefore, before you decide to buy a product arranged by Imalia or keep a similar product you already hold, it is important that you consider the relevant Product Disclosure Statement to make sure that the product is appropriate for you.

Subscribe to the Blog


Recent Articles