Research finds diversity leads to better decision making

28-Sep-2017 12:07:48 / by Angela Priestly

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When it comes to team decision-making, we shouldn’t need research to back the idea that more diverse and inclusive environments will lead to better outcomes.

One would think it’s a given. Two heads are clearly better than one. But two different heads are ultimately better than two that simply think the same.

Still, for those who like some stats to quote, these are good ones. Diverse teams make better decisions 87% of the time, according to a study of 200 different business teams. Even better, those teams also make decisions twice as fast as those that are not diverse.

And even better yet, those with diverse teams require half the amount of meetings to get the result!

The findings were published in Forbes, and refer to a study analysing 600 different decisions made over two years using Cloverpop, a decision-making database that enables companies to track how they’re making decisions along with the success of such decisions.

The research found gender diverse teams make better decisions 73% of time, while teams that also include a range of ages and different geographic locations hit the 87% better performance mark.

In general, the research found teams make better decisions than individuals, 66% of the time.

Read more: The right conversations can close the gender gap

Sadly, diverse teams are not the norm across many major organisations in Australia. eleven boards on the ASX 200 still do not have a single female board director — while women become significantly more difficult to spot in such positions once you venture past our 200th listed entity (given there is more scrutiny on those within the ASX 200).

According to this research, that means companies are missing out on achieving the best possible outcomes when it comes to decision-making.

Nothing is more important than decision-making in a business. Cloverpop quotes further research from Bain & Co that finds decision-making drivers 95% of business performance.

The firm also offers a seven-point checklist for better decision-making:

1. Include a diverse team of three or more people.
2. List the business goals impacted by the decision.
3. List at least four realistic choices.
4. Identify any critical missing information.
5. Explain the expected future impact of the decision.
6. Record and communicate the decision in writing.
7. Follow up to assess how well results meet expectations.

Too bad many large companies are still unwilling to even start on step one. But that doesn’t mean the rest of us can’t.

Read more: Older women are the new face of entrepreneurship 

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If you are inspired and would like to join the revolutionary movement that Imalia is creating, you can request to join our Facebook group The Wolfpack, to share ideas and learn from other like-minded women.


This is an edited version of a story that first appeared on Women's Agenda.

Topics: business, diversity


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