When you’re just starting out in a garage or a kitchen or a single laptop on your couch, you might think you’re too small to bother with something like insurance. Maybe you’ll get it when you need it, right?
Too often, ‘when you need it’ is yesterday.
The truth is that you need to protect yourself against risk right now, from day one. But as a start-up, you don’t often have the funds to buy the level of insurance cover you need… yet the specialised nature of start-ups usually means that you’re offering something new and interesting in the market. There’s lots of room for mistakes.