---
title: Why inertia is dangerous for start-ups
description: It's easy to get stuck in a rut where you think everything is working fine. But even if it is fine, there's always room to improve.
---

[Imalia Blog ](https://www.imalia.com.au/our-voice)

# [Why inertia is dangerous for start-ups](https://www.imalia.com.au/our-voice/inertia-dangerous-startups)

 Written by [Carole-Anne Priest](https://www.imalia.com.au/our-voice/author/carole-anne-priest) | 16-Oct-2019 01:30:50

“This is the way it’s always been.”

“That’s not how we do that.”

“If it ain’t broke, don’t fix it.”

These are the core tenets of corporate inertia.

These are the reasons[ Blockbuster failed](https://www.forbes.com/sites/gregsatell/2014/09/05/a-look-back-at-why-blockbuster-really-failed-and-why-it-didnt-have-to/#324b0a021d64), the reasons people stay with one bank when another is offering more competitive rates, and the reasons people don’t go to the doctor until they’re bleeding. Yet just like a yearly physical, assessing your business for inertia can save it from hefty costs – or failure – further down the line.

[View full post](https://www.imalia.com.au/our-voice/inertia-dangerous-startups)

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